Factors affecting Consumer Purchase Decision for Smartphones in India
نویسندگان
چکیده
منابع مشابه
Factors Affecting Consumer Satisfaction of Online Purchase
Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
متن کاملFactors affecting brand loyalty sports apparel purchase decision makers in the Premier League football clubs
Today, the brand's customer loyalty is key to business success, Many companies try to increase loyalty among customers to expand their brand. The aim of this study was to identify factors influencing the loyalty of purchase decision makers of the clubs and football players to sports apparel brand in the eleventh round of the Premier football League. Methodology of this research was surveying an...
متن کاملa framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولReligion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...
متن کاملFactors Affecting Individual's Intention to Purchase Smartphones from Technology Adoption and Technology Dependence Perspectives
The aim of this research is to identify factors affecting individual’s intention to purchase a Smartphone from the perspectives of technology adoption and technology dependence. This study takes into account the role of cell phone dependence and hedonic aspects of cell phone use, by combining technology acceptance model, diffusion of innovation theory and theory of optimal flow, in order to pro...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2019
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v6i1(6)/14